Summary:
Vikings Garden is a bar located in the city of Goiânia, brings a proposal to be a friend of nature, reduce environmental impact, a place where you can find meat that only they have.Its target audience is open, it has the capacity to accommodate around 200 people, including children, teenagers, adults and seniors.
Challanges:
- Develop a visual identity that would bring an air of rebellion;
- That would bring a different touch from Vikings Pub (company of the same group), however, that would carry its essence;
- That it was for all ages.
- That would bring a different touch from Vikings Pub (company of the same group), however, that would carry its essence;
- That it was for all ages.
Goals:
Develop a visual identity for Vikings Garden according to its brand characteristics. Create visual elements that are easy to communicate with your audience, facilitating the connection between them and maintaining a sophisticated standard, with an innovative design.
The objective of the brand is to communicate what the space brings directly.
The objective of the brand is to communicate what the space brings directly.
The fonts chosen were A Dopestyle, as the main font, as it brings the "Vintage" aspect, a very important characteristic for the client.
Carnivalee Freakshow, was chosen as the supporting typography.
The primary font is the main feature of the brand, followed by the secondary font, for subheadings, and short sentences.
Carnivalee Freakshow, was chosen as the supporting typography.
The primary font is the main feature of the brand, followed by the secondary font, for subheadings, and short sentences.
Logo:
Aplications:
